Since Camp Korey’s founding in 2005, graphic designer Michelle Poole has worked in the background, transforming the magic of Camp into works of art. Poole fondly recalls first meeting with founder Tim Rose, shortly after the passing of his son and Camp Korey’s namesake, Korey Rose. “A mutual friend asked me to meet with Tim to help create a logo for a camp for children,” remembers Poole, “We met at a Starbucks, making a few notes on a napkin.”
From the very beginning Poole was inspired and moved by the mission of Camp Korey and the dedication of Tim Rose. She learned that every part of the plan for Camp Korey was focused on the kids and giving them the safe haven they needed. Soon Camp Korey had its first traditional logo featuring a bright camper in a red hat. Poole continued supporting Camp Korey over the next several years as the fledgling organization continued to grow, reinventing the classic logo again in 2008 with the purchase of Carnation Farm, and creating a special 10 year anniversary logo for 2015. Poole also worked on branding Camp Korey’s signature events, Grow, Prescription Laughter Luncheon and Fall Festival, as well as many other projects.
“Kids are very visual, and when I design for Camp Korey I like to use a lot of bright colors that ties back to the focus on kids. I strive to create a professional, sophisticated look for Camp, but still connect to the kids, as something they like and understand,” states Poole. In fact, each of the designs for the signature events blends in hand-illustrated artwork, with bright colors that focus on different seasons and growth. The artwork has come to life for campers down at Camp Korey’s certified organic garden, with hand painted wooden cut outs of the flowers, bees, lady bugs and butterflies decorating the posts of a recently added fence installed by our staff and volunteers from the Rocky Mountain Elk Foundation. In addition, custom designed gates featuring Poole’s artwork were created and donated by Rainier Welding and transported to camp by Sound Delivery Service. The gates open into the garden’s new paved walkway, making the garden experience universally accessible as well as visually exciting for campers.
For Poole, the mission of Camp Korey truly resonates with her, and each visit to the camp strengthens her connection. “It’s just life changing, every time you get out to camp and see it,” states Poole. Poole is excited to continue working with Camp and see the changes that happen over the next 10 years.